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This paper examines the strategic choices of PepsiCo in a detailed manner with proper sources. It is a fact that there are weaknesses and threats for PepsiCo in the industry and this paper reveals an...

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My franchise of choice is Wendys, the pioneer of quick oil changes. The reason I chose this franchise is that they make good burgers. There is a special place in my heart for a good burger; it reminds...

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I have chosen George Brown for my essay. This man had been born into slavery. This man had been from Pine Bluff in Arkansas (https://edge.apus.edu/access/content/attachment/417565/Forums/78c68c41-8fbb...

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Q 1. What are the points of difference, or unique attributes, for GoPro products? 2. What are GoPro's primary target markets? How does content marketing influence these markets? 3. Describe the new-product development process used at GoPro? What are the similarities and differences to the process described in figure 10-3? 4. Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products? 5. Identify one new product idea you would suggest that GoPro evaluate?

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1. In case of GoPro products, the diversity and uniqueness of the camera angles make the products different and more interesting or precious for customers. These angles are impossible for the competitors of GoPro to provide in their products. These angles are also impossible for any smartphone to provide to any customer. The perspective of the individual shooting from GoPro is provided in the pictures and videos shot from the GoPro cameras. The lens of every GoPro product is wide.